Supercoups announces that they have pulled out of the state of New Hampshire. They will be running some markets on the seacoast but only 5 times a year and under a new name.
Supercoups partnered with Red Plum a few years back and instead of mailing their envelopes directly to the homes they elected to insert them into Red Plum's distributions, shown below. This has had a major impact on their clients as the redemption and awareness of being lost in a a Newspaper type distribution was not producing any solid redemption's so their Return on Investment all but disappeared.
The Maine Supercoups Owner elected to take over the Seacoast in a last minute decision and will be running a few markets five (5) times a year under the new name of SAVE, or something similar to that. That program will also be inserted into a Red Plum type program; as shown below.
In both the state of MA and NH you will no longer see the Supercoups name but rather a new envelope, still being delivered through a newspaper type vehicle in Red Plum, called SAVE or something similar.
We will keep you up to date on any new findings as they are become known to us.
Please ask you local Valpak Marketing Consultant for further information and feel free to email or call us if you have any to provide us as well.
