One man, named Terry Label, founded Valpak Direct Mail Marketing Systems, Inc. in 1968. Starting with a dream by inserting multiple pieces into one 10,000 Valpak envelope right in his living room with friends and family has now become the largest Cooperative Direct Mail Envelope Company in America! Mailing 45 Million unduplicated homes monthly across America and Canada while generating billions of Advertisements each year.
Our consumers trust the Valpak Envelope and have grown to appreciate and demand them where ever they may live, be it in Beverly Hills or Manchester, NH. There are certainly other types of Direct Mail programs out there but none with the scale and recognition of the Big Blue Envelope.
Valpak continues to grow and invest millions to ensure for the highest Rate of Return for each of its tens of thousands of clients across America and Canada. The simple reason why Valpak works and provides our clients with an ROI substantially higher than all those tear sheet magazines you see or Newspaper inserts is that we have built our program by servicing and focusing on the small business owner in your local neighborhood. Each one of our Advertisers carriers their own Billboard within our envelope providing our consumers an appealing envelope that can be handled with ease, one that is delivered by itself into their mailbox, bar-coded and very easy to use providing the consumer an envelope they wait for each month to select those businesses and categories they want.
VPDMS invest millions in National Promotions to build awareness, Marketing research in our design of both the envelope and inserts and to ensure that they provide each and every one of the 3,000 members of the Valpak family the tools necessary to provide for the highest probability of success for ALL our clients and small business owners.
VPDMS has a $250 Million state of the art production facility that produces, inserts and mails the the most recognized envelope in America today, over 90% Awareness across the nation!
VPDMS also invest millions in designing a bar coding system that allows our envelopes and your message to reach it's destination, your consumer's mailbox with zero waste. Valpak is the ONLY company that the United States Postal Service can incorporate into their 1st class mail. This is done through the bar coding process, which ensures that each of our envelopes makes it into the hands of the Millions of Valpak consumers across America and Canada...!